Bold Print Design with UV Spot Gloss Finish
Sunset Soft Serve came to Wight House Creative with an established logo and a fully branded food truck that was already turning heads. What they needed next was business cards that felt just as bold, memorable, and cohesive as their mobile storefront.
The challenge? Translating the energy of their vibrant truck design into a handheld piece that wouldn’t get lost in a stack.
We built directly from their existing brand elements: warm sunset tones, retro-inspired striping, and the playful dripping ice cream graphic creating a design that felt like a natural extension of the truck itself.
To elevate the impact, we recommended a UV spot gloss application on the back of the card. By applying a high-gloss finish specifically to the dripping ice cream pattern, we created subtle dimension, contrast, and light reflection. The result is a tactile, eye-catching effect that reinforces the brand story while adding a premium finish.
The final product doesn’t just share contact information it mirrors the personality of the brand: fun, nostalgic, and impossible to ignore.
At Wight House Creative, we believe strong branding doesn’t stop at the logo. Every touchpoint matters especially the ones your audience holds in their hands.