Have You Heard of "Mobilegeddon"


Starting April 21st, Google will begin using mobile-friendliness as a ranking factor in searches. Will this change impact your website's placement in search results?

Coming straight from the source, Google announced at the end of February that, 

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns....

More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Mobile Site vs. Responsive Site

We encourage you to check out a great article by Smarts.com which provides this helpful graph comparing your options.

Wight House Creatives' Recommendation

We align with Google's recommendation and encourage our clients to opt for a Responsive Design. All of the websites we create utilize a responsive design, so regardless of monitor size or mobile device, it adapts beautifully! Websites that don't offer this experience for their mobile audience are creating a frustrating user experience. To see what a responsive site looks like - check out Wight House Creative on your desktop first (you're already there if you are reading this). Grab the corner of your browser and expand and shrink  your window - you'll see how flawlessly our site flows with the dimension requirements. Now, go to your mobile device and pull up our website! See! Same quality! No frustration! Ease for clients to contact us and navigate content! You can check out the same examples from other featured clients: Behrens Artistry and Heartfelt Bridal

 Responsive Design by Wight House Creative

Responsive Design by Wight House Creative

 Responsive Design by Wight House Creative, LLC

Responsive Design by Wight House Creative, LLC

Small Business Savvy - Navigating Perception and Reality

Small Business Savvy Sunday:
Navigating Perception and Reality

Let me set the stage:

It's April...it's tax season and for those of us fairly new to the small business ownership world, it can be incredibly overwhelming. All transparency, it was for the Wight Household. We should have our own reality show...if cameras had been strategically placed and we couldn't hide our weaknesses from the public, you certainly would have had a good belly laugh; or if you associated to our struggle you would have probably shared in tears of frustration alongside us.  Needless to say, early into our business ownership we had to learn a lot of difficult lessons this year... we'll survive, but not fun...not at all...


I will never forget Jonnathan and I pulling out our white board and yelling at one another, "how could we have made THAT much!? where the hell did that money go? There is no way that is possible!" as we started scribbling out numbers, printing off bank statements and reading Quickbooks for Dummies... We were completely baffled at the news from our CPA and in total panic mode. Those of you that are numbers people, probably wouldn't' have even been in our situation, but we aren't numbers people. We are creatives, artists, dreamers, inventors... We love business leadership and savvy, we love motivating people, we get social media strategy, web design and event design...but struggle at what has to work in order for it to be a business - the financial aspect... In our dream world it'd be all taken care of for us, but that's not the reality.

 image via imgarcade.com

image via imgarcade.com

Here we had been feeling good about the progress of our businesses. Ira + Lucy (vintage rentals, event design and wedding coordination) and Wight House Creative were both growing and we knew that this year we had actually made a profit and would likewise be paying taxes. We certainly hadn't been living the high life, but we had made progress on paying off a car loan and some student debt. We felt confident enough that Jonnathan leaving his "full time" job at a non-profit would ultimately provide more income with his having more time to spend on Wight House Creative, and we were right. It is more monthly income - Praise God! We were still living very frugal, especially since we were hit with significant medical bills and painful feelings with those monthly statements. There is nothing like paying a small fortune on a monthly medical statement because of the death of your son. I'm being transparent here - this is our reality. 

This... this was hard to swallow... Added debt to the IRS on top of trying to get away from living paycheck to paycheck... The email from our CPA , "not to cause you to panic, but add another zero to that number" as he gave us an idea of what we'll owe in taxes. Jonnathan and I wanted to crawl under the covers and never come out... Looking at our basic expenses, not our wants, but our needs and felt overwhelmed... We reached out to my best friend's husband who is a Business Major, Accountant and runs a very successful web review business who ensured us that this was a good problem to have and that the lessons we are learning now are much better learning at this point then way down the road. Our taxes are minimal compared to many others. So, why share this with you?

Our "Virtual" Identity: Our digital identity

With social media so prevalent in our society, the dominating theme of the "virtual" portrayal of our lives has us constantly questioning whether we should share the actual life experiences we are facing.

What does your "digital identity" say about you and your business? This is a careful tension that has to be well thought out.

The Fear: Outing Our Weaknesses

Our shared fear: that outing our weaknesses will result in business loss and ultimately, failure... So, we continue to parade around, acting the part of success and perfection, when in all reality we are freaking out, laying awake at night with a huge amount of stress and fear in the middle of our chest and wishing someone would give us the damn manual to make this all easier.

 "Virtual" perception on Ira + Lucy's "About" page

"Virtual" perception on Ira + Lucy's "About" page

 "Reality" struggling with grief Ira + Lucy's Instagram

"Reality" struggling with grief Ira + Lucy's Instagram

Navigating Perception and Reality

Perception - I'll be the first to admit that I am a very open person, unlike Jonnathan, who prefers to be a very private person and not draw attention to our most personal sphere. However, Jonnathan knows the authentic me and knows that my openness isn't for the limelight or attention seeking, but out of the intentional purpose behind my Facebook posts, Instagram images, tweets and blogs: by sharing our authentic selves we allow ourselves the grace to give one another, to allow one another to be imperfect, to connect with one another, to encourage and uplift and to find joy in that imperfect self. I want people to feel they can connect with me, that I'm approachable and that it's safe to share their authentic self with me. Those are the people I want as customers.

How Does That Purpose Relate To Business?

Simple. Business is run by people and is ultimately about people. It's all relational at its core. People purchase products or services because it somehow connects to them as a person and their wants and needs. 

  • it's part of our business plan and identity
  • it's integral to the core purpose of our business
  • business ownership requires an extensive amount of passion, otherwise you'll give up, because, let's be honest - business ownership is massively difficult! Thus, as a relational person and a large part of my passion it goes hand-in-hand

Our Real Life Business Examples

Ira + Lucy primarily functions in the wedding industry. So, naturally aesthetics are HUGE! Offering unique services as a vintage rental business, while also offering design and coordination requires that the perception we give to our audience is:

  • beautiful
  • achievable (financially and logistics)
  • trust-worthy
  • valuable
  • necessary
  • experienced

Let's take it a step further. If all of the wedding coordinators and designers/rental companies all offer this same perception, what makes a customer pick me? I know you are asking yourself the same question and you should be! I HATE being asked by other professionals "what's your elevator speech". I don't like being confronted with a sales-pitchy, in-your-face, prove-yourself-to-me style...And quite honestly, I am uncomfortable if a bride and groom comes at me with the same approach, but I realized that after having that asked of me, that my response was simple: ME. MY TEAM. I didn't need to fear that question or feel the blood rush to my face with that challenge. If I took the time to control the "controllables" i.e., branding, website, social media platforms, business organization and presentation, quality team members, etc., I had to really focus on why hiring ME makes a difference. This is something each of us will discover and certainly not over night. It's a process. 


When I started first in the wedding industry years ago as a blogger I had a successful photographer tell me to be authentic in my writing - "Be yourself. People will follow your blog because ultimately they have connected to you and your voice. Yes content makes a difference, but it's your character they are drawn to and brings them back. Don't mimic other successful bloggers, people will smell your fake'ness miles away". She was absolutely right. I took her advice and soon had thousands of readers all over the world, sold advertising space on my site and had a booming bridal hair flower and ring pillow ETSY business with my products even seen on "Say Yes To the Dress"! 

I find that when I am myself with all my quirks, weaknesses and strengths and I allow my clients to see the real me, they connect, they trust, they believe, they are excited and they feel comfortable allowing me to see them as they are - which is monumental during this time of their lives as they navigate planning their wedding. They know that I am willing to admit my weaknesses, but they also know that I will work my ass off to find ways to overcome those through delegation etc. They know that I am not pretending to be something I am not.

My Fear That Sits On My Shoulder Whispering Nasty Somethings

That sharing my authentic self will harm my business... that people will see my weaknesses and not book with me. I have feared that sharing the loss of our son will make couples think that I am not capable of managing their wedding. Maybe there are people who have thought that and that is why they chose someone else. But, I still believe deep down that being authentic will reap far more tangible business rewards that only offering a perfect "virtual" version of myself.


Wight House Creative is a branding, graphic and web design business. We're competing with many others in this industry, so the perception we give to our audience is:

  • achievable (financially and logistics)
  • trust-worthy
  • valuable
  • necessary
  • experienced

Again, if we compare with all the other like businesses, WHY would they choose Wight House Creative over the other options? What makes us the better choice for their needs?


We are qualified and capable, but it's our relational part that creates a personal connection with our clients. That is why we take time to sit with our clients and talk about their business, their passion behind it, their dreams and goals. We want our clients to know we are invested in THEM. 

We share our struggles that we have encountered as small business owners and we are soon laughing over coffee about all of our ridiculous mistakes, the confusion over accounting and the "rules", frustrations over marketing and hiring and maintaining employees... Our clients soon understand that "we get it." They feel safe to share their weaknesses with us and we are able to work together to find solutions without fear of judgement or at an unattainable price point.

Between the relational part and affordable prices, we believe we fit a wide range of small-business owners' branding and design needs.

tax season melt down, balancing virtual + authentic perceptions


I've written a novel so far, so thank you for stick'n with me! We're new business owners and our ships haven't sunk. We had a doozy of an eye-opener tax season, but we are learning and we want to help you, hoping you won't have to learn all of the hard lessons we have had to.  We will share our experience as small business owners navigating the choppy waters of real world small business life. We've said it to one another, "I wish there was a damn manual! Those government small business websites are ridiculous!" We know the frustration, the stress, the BAD days...but, we also know the really awesome moments, the tips and skills that have helped us overcome a lot of hurdles and we're still standing! We know your time is limited while juggling the many hats your businesses require, so we hope our field notes will save you time and prove to be worthwhile. Visit us each week! Keep an eye out for Small Business Tip Blog posts and subscribe to our Wight House Creative eNewsletter! Let's be successful, authentic and remarkable together!

Squarespace SEO

We often are asked about SEO (Search Engine Optimization), from our clients wanting to update their current website or curious about switching their platform. Today, we stumbled on this great article for those of you wanting to sink your teeth into the topic. It's something we have to discuss and honestly something we keep running into. Chatting with an SEO expert last week had us thinking in regard to our client base...

Most of our small business owners cannot afford professional SEO service. So, how can we offer a solution for our clients that works with their budgets. We recognize how crucial SEO is, but we also hear the concerns of our clients wallets.

Squarespace SEO

Wight House Creative uses both WordPress and Squarespace platforms and we love both for different features and benefits. When we first ventured into the small business world with our first business, Ira + Lucy, we utilized a WordPress platform. The capabilities for design, layout and especially the plugins able to display Ira + Lucy's vintage rental inventory were and still are phenomenal, however it's been that "beast" with keeping up on the SEO. Ira + Lucy, like many starting businesses evolved. It began as a wedding and special event rental business, but grew and now includes event services including coordination, wedding planning and design. So, while it's SEO is great for "vintage rentals" it isn't so great with "wedding planning" or "wedding coordination" etc. So, now we have to focus on building quality content that will boost our SEO to help build the other aspects of the business's services. Ira + Lucy is growing and doing awesome as a young business, but still needs work to be found by the market. As a young family, self-employed, small business owners, we too were worried that we couldn't afford SEO services either. 

Hallelujah Squarespace SEO is Here!

Squarespace is engineered to work properly without a sea of plugins, and you should not take the lack of a plugin for this to mean that we didn’t actually just build it right from the start. We actually scan the top installed Wordpress plugins regularly and ensure we simply do all of that in our core. I also agree with other commenters mentioning that you should not make this your #1 determining factor for platform choice. In any modern platform, having better content is going to be the biggest thing you can do to get found.
— Anthony Casalena, Founder of Squarespace, CEO

Technical Summary

  1. Squarespace produces pages with clean HTML markup.
  2. You have full control over the ordering of your page titles, even down to being able to create different title schemes for your homepage vs item pages and collection pages (done via General Settings).
  3. Squarespace automatically generates and links a proper sitemap.xml, which enumerates every single URL on your site, with proper priority, for perfect indexing even if you use a Javascript heavy template.
  4. We generate proper meta tags for all pages.
  5. We generate proper <link> tags to associated RSS feeds for your pages.
  6. We automatically generate a correct robots.txt, link your sitemap, and exclude all Squarespace service/search endpoints.
  7. Image descriptions are converted to alt tags properly.
  8. All primary pages on your Squarespace site contain clean URLs that are easily indexed and read.
  9. Squarespace generates proper rel="canonical" tags that ensure search engines are picking up the proper versions of your pages when content exists at more than one URL.
  10. Given multiple domains, Squarespace will redirect users and search engines to the right domain and use rel="canonical" to fix these references.
  11. Squarespace generates proper Facebook open graph tags that are used when your links are shared on social services.
  12. Squarespace is a paid service that aggressively fights spam. If you are using a free service that is a target for spammers, you potentially run the risk of being falsely grouped with other spam sites.

*Even more, when importing from various systems, we ensure your URLs match after moving to Squarespace so that your already ranked content doesn't lose rank when you switch over. Your rank may even improve greatly, due to the items listed above. We've seen this happen frequently. More from Squarespace's CEO


First and foremost, SEO is constantly evolving and we aren't experts, but we definitely continue to research and learn and share with you what we discover. We find Squarespace and WordPress to both offer their unique attributes and sometimes these fit our clients' needs more than the other. That's part of our job - pairing you up with the one that will work the best to support your business's needs. In the meantime, we encourage you to focus on:

  1. QUALITY CONTENT - Typically when clients ask about SEO, they are referring to traffic to their website. Google reiterates that CONTENT is the biggest influencer for search engine optimization. 
  2. INBOUND LINKS -Links on another site that point back to your site are one of the most significant aspects of getting your website ranked higher in search engines. Start networking and reach out to other blogs! Promote one another! Way back in the day, when I first started blogging with my former blog, that is exactly how I grew so quickly and started making money with my blog!  Quality content AND inbound links.

Coming This Week!

"How To Generate Inbound Links"


Why Have a Custom Designed Business Card vs. Generic?

I'm so incredibly proud of my sister who recently stepped out into the world of "stay-at-home-mom" enters "self-employment"... aka one serious juggling act! With a Masters in Elementary Education, Kelli is an incredible teacher and so passionate about helping others. Since having her second child and moving around all over the U.S. for her hubby's exciting career, figuring out what she wanted to do that was something more than being a stay-at-home mom has been a challenging and soul searching journey. YIKES, I realize I just entered into one heated topic! No, I'm not making a statement that being a stay-at-home parent is not fulfilling or enough etc, but that for some parents, mom or dad, that sometimes a "career" or something else is needed. Part of her challenge was finding ways to connect with other people, especially with having moving every couple of years she found herself frustrated with how to connect with friends and create roots and what that meant for her. It reminds me of friends of mine that are military families. 

Her venture began with her and her husband trying Advocare out for a lifestyle change and WOW, was it ever a change! Her passion for helping others and teaching started burning again and she was ready to take a step further. Now, Kelli helps coach clients for both Advocare and DoTerra - two products that she stands behind and LOVES sharing with others. Her business grew from passion, not with the mind set of "I'm going to run a business", but instead her desire to teach and help.

So, how do you navigate passion and business? How do you differentiate between business and a hobby!? Today let's keep it simple! Let's talk custom designed business cards vs generic.

Kelli was just about to hop online and order generic business cards before I stopped that train! What does a generic business card say about your business:

  1. "Hey, I've seen that card before!" lots of people opt the cheapest route and go generic. They think it's good enough and serves the purpose and was cheap. Sure, it does that...but, it also DOESN'T set you apart from others. Why pick your business from the competition? You seem no different, better or worse.
  2. Custom, says "I'm Legit". Mindful design shows that you take yourself and your business seriously, which translates that you take your clients' care serious. 
  3. Aesthetic. We are bombarded with images! Especially, upcoming generations. With the ability of mobile platforms, customers have access to information easily! Your business card needs to stand out, other wise it gets tossed out.
  4. Some "generic" options that designers have put together are a great route to go! What does this mean? Instead of overly stock art heavy business cards, designers will do some quality mock up designs that will easily allow them to enter in your custom information. Just keep in mind, that others will have access to the same design, (but a budget friendly approach)

We get that budget is always something to be conscious of. Shoot us an email and let us know about your business! We'd love to help and it doesn't have to cost an arm and a leg! Keep in mind that once we design a business card for you, you get those print files! You will then have the design and can order as needed. Easy peasy! We'll even give you recommendations on where to order prints - and affordable!