Starting April 21st, Google will begin using mobile-friendliness as a ranking factor in searches. Will this change impact your website's placement in search results?
Coming straight from the source, Google announced at the end of February that,
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns....
More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Mobile Site vs. Responsive Site
We encourage you to check out a great article by Smarts.com which provides this helpful graph comparing your options.
Wight House Creatives' Recommendation
We align with Google's recommendation and encourage our clients to opt for a Responsive Design. All of the websites we create utilize a responsive design, so regardless of monitor size or mobile device, it adapts beautifully! Websites that don't offer this experience for their mobile audience are creating a frustrating user experience. To see what a responsive site looks like - check out Wight House Creative on your desktop first (you're already there if you are reading this). Grab the corner of your browser and expand and shrink your window - you'll see how flawlessly our site flows with the dimension requirements. Now, go to your mobile device and pull up our website! See! Same quality! No frustration! Ease for clients to contact us and navigate content! You can check out the same examples from other featured clients: Behrens Artistry and Heartfelt Bridal.