Fresh Faces By Frances
Full Brand Design, Print Design,
Website Design & Packaging
Fresh Faces by Frances came to Wight House Creative ready for a brand that felt polished, elevated, and memorable — something that would reflect both the personality behind the business and the quality of the client experience. Our goal was to create a cohesive visual identity that felt fresh and modern while still being approachable and feminine.
For this project, we developed a complete brand experience from the ground up. That included full brand design, print collateral, custom website design, and packaging design to ensure every touchpoint felt intentional and aligned. From the first impression online to the details clients would hold in their hands, every element was crafted to support brand recognition and create a seamless customer experience.
The branding direction focused on a clean, refined aesthetic with thoughtful details that helped Fresh Faces by Frances stand out in a saturated beauty market. We created visuals that felt professional yet inviting, giving the business a strong foundation to grow with confidence.
In addition to the brand identity, we designed supporting print materials and packaging that brought the brand to life in a tangible way. The custom website tied everything together, offering a beautiful and strategic online presence that clearly communicates services while reinforcing the overall look and feel of the brand.
This project is a great example of how strong, cohesive design can build trust, elevate perception, and help a business show up consistently across every platform.
“Wight House Creative did amazing work when they designed my logo, built my website and have continued to be there to help me through anything I need help with. I highly recommend them and appreciate their professional expertise and customer service.”