The Wight House Brief
Strategy, brand, and the art of building something worth noticing.
Practical, honest, and always rooted in the work.
Wight House Creative works at the intersection of brand, design, and business development. We partner with AEC firms, luxury residential builders, interior designers, boutique product lines, and emerging ventures to build brands worth remembering and strategies that actually move the needle. The Brief is where we share what we're seeing, thinking, and building. From photography strategy and digital presence to new venture launches and the marketing decisions that shape how a business is perceived.
Your Proposal Is Probably About You. It Should Be About Them.
The fastest way to audit your proposals: swap your firm's name for a competitor's and see if the document still reads the same. If it does, you have not written a proposal. You have written a brochure.
The Industry Is Changing. Is Your BD Function?
Two architects have shaped how I think about this work.
Ernest Burden built his career studying how design must be communicated from the client's perspective. Not the firm's. Not the project team's. The client's.
Phillip Bernstein has spent decades arguing that AEC is heading into a fundamental restructuring, driven by integrated delivery, data, and AI, and that firms unprepared for that shift will feel it.
Neither of them was writing about BD. But both of them were.