Headwaters Organizational Development Brand Design

Wight House Creative partnered with Headwaters Organizational Development to create a custom brand identity built on clarity, credibility, and strategic alignment. The goal of this project was to translate the organization’s mission and expertise into a cohesive visual system that supports effective business marketing and long-term growth.

Our process began with an in-depth exploration of Headwaters’ brand voice, values, and audience. By understanding how the organization communicates, leads, and supports transformation, we established clear brand direction rooted in both purpose and performance. Every design decision was made to ensure consistency, trust, and scalability across all marketing platforms.

The final brand identity balances professionalism with approachability, positioning Headwaters Organizational Development as a confident, established presence within the organizational development and consulting space. Grounded visuals, refined typography, and intentional color choices work together to create a brand that feels thoughtful, credible, and aligned with successful business strategy.

Project Scope & Brand Strategy Highlights:

• Custom logo design and visual identity development

• Strategic brand direction aligned with organizational mission and goals

• Typography and color palette designed for clarity and consistency

• Image direction supporting trust, leadership, and transformation

• Brand guidelines created for cohesive use across digital and print marketing

This project showcases Wight House Creative’s expertise in custom brand design for service-based businesses. We focus on more than aesthetics—developing brands that function as strategic tools to help organizations communicate clearly, connect with the right audience, and support sustainable growth.