Strategic, High-Impact Design Solutions
ELEVATE YOUR BRAND WITH EXPERT GRAPHIC, WEB, PRINT DESIGN, & BRAND CREATION.
We craft intentional, high-performing visuals that position your business for success. Our specialties include:
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Your brand is more than just a logo—it’s the first impression you make. We craft strategic, visually compelling brand identities that reflect your business’s personality and values. From logos to color palettes and typography, we create cohesive designs that set you apart.
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A strong online presence starts with a well-designed website. We build user-friendly, visually stunning, and functional websites that align with your brand and business goals. Whether you need a simple site or a full e-commerce platform, we ensure it’s optimized for performance and engagement.
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Professional print materials leave a lasting impact. We design business cards, brochures, packaging, and more to elevate your brand’s presence in the physical world. Our marketing collateral helps you communicate your message effectively and stand out from the competition.
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Running a business comes with challenges—we’re here to help. With 20+ years of marketing and business development experience, we provide strategic guidance to strengthen your brand, streamline operations, and drive growth. Whether you're launching a new business or refining your current strategy, we help you move forward with confidence.
Strategic Marketing & Brand Leadership Across Industries
From growth focused ventures to established construction and design driven firms, we deliver strategic clarity, executive level marketing insight, and results driven creative direction. Our experience spans competitive, relationship driven industries where strong brand positioning, cross functional collaboration, and measurable performance are essential for sustainable growth.
Influencer & Media Brands
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We partnered with Hello Meridian to elevate her digital presence with a fully custom website that reflects her bold, engaging personality. The project included a refined brand color guide, integrated marketing automations, a digital download shop, and custom templates. We highlighted The Boise Bubble Podcast and public speaking features, while also rebuilding her community calendar to better serve her audience. With over 60,000 followers and a feature in The New York Times, this redesign positions Hello Meridian as a dynamic local voice and influential personal brand.
Health & Beauty
Industry
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Health & Beauty Professionals
We’ve partnered with health and beauty professionals including dentists, orthodontists, aestheticians, hair artists, and makeup artists to build brands that reflect both expertise and trust. In industries where reputation and first impressions matter, cohesive branding and strategic marketing are essential.
From logo development and website design to print collateral and digital strategy, we create polished, approachable brands that help practitioners stand out in competitive markets. Our work balances professionalism with personality, ensuring your brand feels credible, modern, and aligned with the level of care you provide.
Food & Beverage
Industry
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New to the Idaho food scene, Blue Smoke Craft BBQ is bringing bold, authentic barbecue to the Treasure Valley. With years of experience behind the smoker and a growing following through Facebook and word of mouth, they’re now launching a food truck and stepping into the spotlight. We designed a dynamic splash page to kickstart their online presence while we build out a full custom website, and we’re providing ongoing support with branding and social media strategy to help fuel their growth.
Education & Non-Profit Sector
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We’ve partnered with education and non profit organizations including Idaho Head Start, local churches, and WICAP to create clear, mission driven branding and marketing materials. These organizations serve communities in meaningful ways, and their messaging should reflect both credibility and heart.
From website design and print collateral to event materials and campaign graphics, we develop strategic, approachable designs that communicate purpose, build trust, and support long term community impact.
AEC
Industry
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As Director of Marketing for ESI Construction, I led brand, marketing, and business development strategy for a multi-market commercial construction firm. Working closely with executive leadership, operations, and business development, I ensured marketing efforts directly supported growth, positioning, and pursuit strategy.
My work included brand strategy, digital presence, proposal and sales enablement, and thought leadership building scalable marketing systems aligned with the complex, relationship-driven sales cycles of the AEC industry.
Designer & Product Lines
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Designers & Product Based Brands
We collaborate with designers and product driven businesses to bring refined, market ready brands to life. From launching private label furniture lines to developing marketing for luxury residential builders and small businesses in the luxury wedding industry, our work is rooted in strategy and elevated presentation.
We understand that in design forward industries, every detail matters. From brand identity and packaging to website design, lookbooks, and sales collateral, we create cohesive visual systems that position your products and services at a premium level. Our goal is to ensure your brand not only looks beautiful, but communicates value, craftsmanship, and distinction in competitive markets.
Our Process
Strategy
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We will analyze your audience and take an approach that creatively engages users and communicates the information they are seeking.
Content Creation
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Together with Degrees in Communication, Interdisciplinary Arts and Sciences and over 15 years in Marketing, including ad agency, copywriting and Director of Communications and Marketing - our team understands effective content, audience engagement, and driving conversations that result in wins.
Design
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We will employ our skills in typography, color theory, and image selection to captivate and guide the visitor's eye.
CONTACT US.
CONTACT US.
Jonnathan Wight
Owner, Principal Designer
Heidi Wight
Owner, Designer, Marketing Coach, AEC & Wedding Industry Specialist